To herald the 30th anniversary of the Group, we hosted a cocktail reception on Thursday night (3 July 2025) in Hong Kong, welcoming over 300 esteemed guests.

The evening commenced with a captivating performance by the Hong Kong Dance Company, following acclaimed performances at the Grand Opening of Kai Tak Sports Park and the WestK Shanghai Week 2025 hosted by the West Kowloon Cultural District Authority, setting the tone for a celebration rich in heritage and vision. 

In the opening speech, Richard Tsang, Chairman of SPRG, reflected: “I founded SPRG in 1995 with just a team of five. I’m incredibly proud of how we’ve grown from a boutique financial communications consultancy into one of the largest integrated public relations networks in the Asia-Pacific region. This achievement would not have been possible without the dedication and professionalism of our exceptional PR team across the region. I would also like to extend my sincere thanks to our clients, business partners, media and friends for their unwavering support over the years.”

In 2015, to commemorate its 20th anniversary, the Group established the HK$1 million SPRG Scholarship in partnership with The Chinese University of Hong Kong (“CUHK”) to recognise the best students from the Department of Journalism and Communication. At the cocktail reception, Richard announced a further HK$300,000 contribition to the scholarship, reinforcing the Group’s long-term commitment to education and professional development.

To commemorate the occasion, we are delighted to present the guests with our newly compiled Crisis Manual, along with a heartfelt gift of cookies handmade by students. In compiling the Crisis Manual, we collaborated with our partners across 30 countries, alongside SPRG offices throughout the APAC, to gather local insights on crisis management in English and the native languages. And the cookies were lovingly crafted by students from Fortress Hill Methodist Secondary School (a school with 100% SEN students) and thoughtfully packaged together with the students and our colleagues.

It was a truly memorable evening, filled with joy, reflection and shared celebration. We are deeply grateful for the unwavering support and kind wishes from our clients, business partners, media friends and long-time supporters. We look forward to deepening our collaboration and achieving new milestones together in the days ahead.