Senior Director

Heidi So

Heidi has been with SPRG since 1995 and has more than 20 years of experience in the financial and public relations industry. She is a specialist in IPO communications, investor relations, media training, corporate restructuring and M&As. She has handled floatation communications and IR campaigns for over 100 IPOs and listed companies. 


Heidi has strong ties with the media and the investment community and boasts a diverse portfolio of listed clients. She has thorough knowledge of and profound tactical experience in crisis communications planning and management. She is also very experienced in managing mega-scale events and seminars. 


Heidi is highly proficient in providing multinational financial institutions and organizations   professional advice on corporate and marketing communications, brand building and product launches.


Heidi holds a Master's degree in Business Administration from the University of London.