Assistant Director
Sandra Cheung
Prior to joining Muse, Sandra Cheung gained eight years of valuable experience at a leading Hong Kong-based PR agency focused on the medical and healthcare sector, providing comprehensive PR services for pharmaceutical and healthcare clients.
Sandra specialises in devising media and content strategies, excelling at translating complex medical information into accessible and impactful narratives. She has organised numerous press conferences, electronic media pitches, and medical interviews — raising coverage and awareness across diverse disease areas.
She has also built strong, enduring relationships with key stakeholders, including global pharmaceutical companies, private hospitals, healthcare professionals, NGOs, patient groups, and media representatives.
Sandra holds a Bachelor of Arts (Hons) in History from The Chinese University of Hong Kong.
