Edwin has more than 30 years of experience spanned across the principal fields of Communications. He started his career in advertising, before moving on to becoming an award-winning journalist at Singapore Press Holdings.
Edwin today thrives in his field of calling, strategic communications, where he runs a boutique office of 15 practitioners and works with clients at a macro strategy level.
In a digital age where storytelling is king, Edwin has equipped his team with cutting edge technology to ensure that every consultant can develop data-backed campaigns, help clients integrate different channels into cohesive communication campaigns as well as provide solutions when dealing with a fast-changing landscape.